Safe & Effective Teeth Whitening
20+ years of whitening innovation | 50,000+ smiles treated
"My son uses one too and we were both surprised how much whiter our teeth looked after about a week of daily use. Here for it!!!!" - Olivia F. ⭐️⭐️⭐️⭐️⭐️
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What Happened To Bright On Whitening Pens?
Bright On was Smile Direct Club's teeth whitening line: gel pens paired with a phone-powered LED accelerator light, sold at Walmart, Amazon, and grocery stores across the country. Smile Direct Club filed for Chapter 11 bankruptcy in September 2023 and shut down completely in December 2023. Bright On pens went with it. The stock you find online today is leftover inventory, often expired, with no company behind it.
The Same Format, Still Made
If Bright On worked for you, you liked a specific formula format: a no-mess gel pen plus an LED light to accelerate results. That is exactly how Bianca Bright whitening works, with two upgrades. Our LED mouthpieces are self-powered, so nothing dangles from your phone. And our gels are built for zero sensitivity, guaranteed: enamel-safe whitening supported by hydroxyapatite, with chamomile and aloe to keep gums calm.
If You Used Bright On, Start Here
- Bright On pens + LED light kit: the Essentials Kit is the direct swap: a wired 32-LED mouthpiece with a 16-minute auto timer and three professional whitening gel pens.
- Bright On pens on their own: the Advanced Whitening Pen is our professional-strength pen, and the Pure Whitening Pen is the clean, food-grade option for sensitive teeth.
- Wireless upgrade: the Pro Whitening Kit is rechargeable and cordless, ideal for travel.
Most people see 4 to 6 shades of improvement in 10 to 14 days of 10-minute sessions, backed by a 30-day Smile-Back Guarantee.
Frequently Asked Questions
Is Bright On teeth whitening discontinued?
Yes. Bright On was Smile Direct Club's whitening line, and Smile Direct Club shut down in December 2023 after filing for Chapter 11 bankruptcy. Bright On products are no longer manufactured or supported.
Can I still buy Bright On whitening pens anywhere?
Marketplace listings you find today are leftover inventory from a company that no longer exists. Whitening gels lose potency over time, so old stock often underperforms, and there is no customer support or guarantee behind it.
What is the closest replacement for the Bright On kit?
The Bianca Bright Essentials Kit uses the same pen-plus-LED format: three professional whitening gel pens and a 32-LED mouthpiece with an auto timer. Unlike Bright On's light, it is self-powered rather than plugged into your phone.
Will a whitening pen alternative be gentler than Bright On?
Our formulas are built for zero sensitivity, guaranteed: enamel-safe whitening supported by hydroxyapatite, with chamomile and aloe to calm gums. Most people whiten daily without any zing.
How fast will I see results after switching?
Most people see 4 to 6 shades of improvement in 10 to 14 days of daily 10-minute sessions, and every order is covered by a 30-day Smile-Back Guarantee.
Pick up where you left off