Safe & Effective Teeth Whitening
20+ years of whitening innovation | 50,000+ smiles treated
"My son uses one too and we were both surprised how much whiter our teeth looked after about a week of daily use. Here for it!!!!" - Olivia F. ⭐️⭐️⭐️⭐️⭐️
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What Happened To GoSmile?
GoSmile, the teeth whitening brand known for its whitening pens, gels, and the Blu LED device line, is no longer in business. Its products have disappeared from shelves, which is why so many searches today are people looking for a GoSmile pen, gel, or replacement part they can no longer buy.
Why Bianca Bright Is The True Continuation
Here is the part most people do not know: we manufactured GoSmile's products. The team and manufacturing heritage behind the whitening you loved did not disappear when the brand did. It became Bianca Bright, with the same dentist-driven approach and formulas evolved for today's clean-ingredient standards: enamel-safe whitening with hydroxyapatite, no sulfates, no parabens, no artificial dyes, vegan and cruelty-free.
If You Used GoSmile, Start Here
- GoSmile whitening pen or Stain Erasers: the Advanced Whitening Pen is our professional-strength pen, and the Pure Whitening Pen is the clean, gentle option for daily use and sensitive teeth.
- GoSmile whitening gel: the Max Whitening Gel is our deep-treatment gel with a clean, peroxide-powered formula.
- GoSmile Blu LED device: the Essentials Kit pairs a wired 32-LED mouthpiece with three whitening pens, and the Pro Whitening Kit is the wireless upgrade.
- GoSmile Blu toothbrush: our LED Electric Toothbrush and Oscillating Toothbrush carry the daily-care side of the routine forward.
What Is Different Now
Bianca Bright kept what worked and modernized the rest. The whitening chemistry is built around a gentler, enamel-safe approach with zero sensitivity guaranteed, short 10-minute LED sessions, and clean ingredient lists you can actually read. Most people see 4 to 6 shades of improvement in 10 to 14 days, backed by a 30-day Smile-Back Guarantee.
Not sure where to start? See our best whitening pens or whitening for sensitive teeth.
Frequently Asked Questions
What happened to GoSmile teeth whitening?
GoSmile is no longer in business and its products are no longer sold. Bianca Bright was the manufacturer of GoSmile's products, and continues that whitening heritage under its own brand with updated clean-ingredient formulas.
Are Bianca Bright products the same as GoSmile's?
Same manufacturing heritage, evolved formulas. We kept the dentist-driven whitening approach and modernized the ingredient lists: enamel-safe, hydroxyapatite-supported, free of sulfates, parabens, and artificial dyes, with zero sensitivity guaranteed.
What replaces the GoSmile whitening pen?
The Advanced Whitening Pen is our professional-strength pen, closest in spirit to GoSmile's pens. The Pure Whitening Pen is the gentler, food-grade option for daily use and sensitive teeth.
What replaces the GoSmile Blu LED device?
The Essentials Kit, with a wired 32-LED mouthpiece and a 16-minute auto shut-off, or the wireless Pro Whitening Kit. Both pair with our whitening pens the way Blu paired with GoSmile gels.
Do you have replacement heads for the GoSmile Blu toothbrush?
Replacement heads are coming to the Bianca Bright line soon. GoSmile's own accessories are discontinued, so if your Blu brush is winding down, our LED and Oscillating toothbrushes continue the same manufacturing heritage, and replacement heads for them are on the way.
Pick up where you left off