Founded by Laura Frend — a whitening formulation expert with over 20 years in the industry — Bianca Bright was born from a simple belief: effective whitening shouldn't come with harsh chemicals or painful sensitivity. Having formulated for major brands including GoSmile, Laura created Bianca Bright to be the product she'd trust for her own family. Based in Suwanee, Georgia, we've revolutionized at-home teeth whitening with products that are safe, effective, and clinically proven to whiten with zero sensitivity.