What Happened to GoSmile? GoSmile Discontinued - Meet Bianca Teeth Whitening

For years, GoSmile teeth whitening was one of the most recognized names in the cosmetic whitening industry. Known for its sleek GoSmile whitening pens, powerful LED technology, and celebrity endorsements, GoSmile made teeth whitening easier and more accessible for people around the world. If you've searched for "what happened to GoSmile" or "is GoSmile discontinued," you're not alone — thousands of GoSmile fans have been looking for answers about their favorite whitening brand.

The truth is, GoSmile was discontinued, but the founders didn't disappear. They took everything they learned from pioneering one of the first global cosmetic whitening brands and used it to build something even better: Bianca teeth whitening.

GoSmile History: The Legacy of the Original Teeth Whitening Pioneer

Before we explain what happened to GoSmile, let's remember why GoSmile teeth whitening became so popular:

• Trusted GoSmile Technology – GoSmile helped launch at-home whitening into the mainstream with easy-to-use GoSmile whitening pens and professional whitening systems.
• Global GoSmile Reach – GoSmile products were sold in top retailers, spas, salons, and resorts worldwide, making GoSmile a household name.
• Celebrity Recognition – GoSmile earned a reputation as a premium whitening brand backed by innovation and proven whitening results.

But as the cosmetic industry evolved, so did the vision of GoSmile's founders. Instead of simply continuing the GoSmile brand, they decided to reimagine teeth whitening for a new generation with superior technology and safer ingredients.

Why Was GoSmile Discontinued? The Real Story Behind GoSmile's Evolution

Many people ask "why was GoSmile discontinued" or "what happened to GoSmile teeth whitening." The answer isn't that GoSmile failed – it's that the GoSmile founders wanted to create something even better.

GoSmile discontinued its original product line to focus on developing next-generation whitening technology. Rather than updating the existing GoSmile brand, they created an entirely new company: Bianca.

From GoSmile to Bianca: The Official GoSmile Replacement

Bianca teeth whitening is more than just a GoSmile replacement — it's the complete relaunch of professional teeth whitening. Created by the same team behind GoSmile, Bianca combines patented U.S.-engineered technology with modern design, clean ingredients, and safe, effective whitening results.

What Makes Bianca Better Than GoSmile:

• Advanced LED Whitening Kits – Professional-grade whitening technology that surpasses the original GoSmile LED systems
• Whitening Toothpaste – Daily brightening and enamel protection superior to GoSmile toothpaste
• Kids' Teeth Whitening Products – Safe and fun oral care for younger smiles (something GoSmile never offered)
• Stricter Safety Standards – Just like GoSmile, every Bianca product is engineered in the U.S. with enhanced quality control

Common GoSmile Search Questions Answered

Since GoSmile was discontinued, consumers frequently search:

• "What happened to GoSmile teeth whitening?"
• "GoSmile no longer available where to buy"
• "Best GoSmile replacement"
• "GoSmile vs Crest Whitestrips"
• "GoSmile discontinued alternative"
• "Where can I buy GoSmile now?"

That's because the original GoSmile products aren't widely distributed anymore. Many shoppers find old GoSmile product listings on Amazon or third-party retailers, but the authentic GoSmile brand has transitioned to Bianca.

The good news: Bianca is the official continuation of the GoSmile legacy. If you loved GoSmile teeth whitening, you'll love Bianca even more.

GoSmile vs Bianca: Why Bianca is the Superior GoSmile Alternative

While GoSmile teeth whitening was revolutionary for its time, Bianca represents the evolution of everything that made GoSmile great:

Where to Buy Bianca (The New GoSmile)

Unlike GoSmile teeth whitening, which was often limited to high-end stores and boutiques, Bianca is launching everywhere modern consumers shop:

• Bianca Official Website – Direct from the GoSmile founders [coming soon]
• Amazon – Fast shipping, trusted buying with Prime delivery
• TikTok Shop – Social shopping with viral whitening kits
• Walmart – Nationwide distribution in stores and online

GoSmile Discontinued: Your Questions Answered

Is GoSmile completely discontinued?

Yes, GoSmile was discontinued as a brand. However, the founders created Bianca as the official successor to GoSmile, using improved technology and safer ingredients.

Can I still buy GoSmile products?

Original GoSmile products are no longer manufactured. Any GoSmile items you find online are likely old stock. For the latest technology from the GoSmile founders, choose Bianca instead.

What's the best GoSmile alternative?

Bianca is the best GoSmile alternative because it's made by the same team that created GoSmile, with better technology, safer ingredients, and more effective whitening results.

The Bottom Line: From GoSmile to Bianca

If you've been wondering:

• "Is GoSmile discontinued?" – Yes, but there's something better.
• "Where can I buy GoSmile now?" – You can't, but Bianca is the upgrade.
• "What's the best GoSmile replacement?" – Bianca, hands down.
• "What happened to GoSmile teeth whitening?" – It evolved into Bianca.

The answer is simple: Bianca teeth whitening. Built by the same pioneers who created GoSmile, Bianca delivers the next evolution of cosmetic whitening — with better products, cleaner ingredients, and a modern approach to oral care.

Bianca is GoSmile reimagined for the modern consumer.

Don't mourn the loss of GoSmile – celebrate the arrival of something even better. Bianca represents everything GoSmile was, plus everything it couldn't be.